The possibilities are endless. It all comes down to  how much time and resources you want to spend! 

• Targeted Local Advertising: Advertising on Houzz, the #1 platform builder leads use to find professionals, can be extremely effective for finding hiring homeowners in your area for very minimal effort. Lucky for you, targeted local advertising comes included with an Ultimate Houzz Pro plan. 
• Email Marketing: Your list of contacts is a great way to promote your custom home building business. Not only will email newsletters help re-engage past leads, but it can help you stay top-of-mind when their friends or family mention they’re looking for a builder like you! With Houzz Pro’s email marketing features, you’ll be able to send beautiful email newsletters with no technical expertise.
• Print Advertising: Business cards, flyers, park benches—these more traditional forms of advertising will likely cost you for materials  or placements but may still be effective for finding home builder leads today.
• Social Media: Promoting your business across social media channels can be quite lucrative depending on the size of your following! Promote your business organically or most social media providers offer pay-to-play advertising models.
• Search Engines: Having an SEO-optimized website can help searchers find you when they search for services you can offer. With Houzz Pro, we’ll actually build and maintain a business website for you. Search engines like Google also offer paid advertising, but can be quite costly.

Some other common ways that builders find new leads include:

• Client referrals - When you do great work and the word spreads like wildfire, your business can boom! Be sure to remind clients to share their experience with friends, family or neighbors who might need a build firm.
• Ask friends or family - Friends and family already have a relationship with you, which might make it easier to gain their business. If you’re just starting out, this is an effective way to find your first few clients.
• Advertising via signs, business cards or other print materials - Car wraps, yard signs, flyers — anything you can do to make your community aware of your work could turn into potential home builder leads.
• Door-to-door marketing - The old school method of knocking on doors can still be effective today! Choose an area you’d love to get builder jobs in and make the rounds.
• Network or find a Lead Group - Sometimes pros in different industries will gather to share lead information. Alternatively, you can look for builders in your area who might have too much business to take on and offer a referral fee for any business they can send your way.

There are many ways to find builder leads, but most are fairly time-intensive if you’re hoping to qualify leads that meet a certain criteria. The fastest way to find home builder leads is to use a lead provider like Houzz Pro. With lead generation being a core offering of Houzz Pro, we’re confident in our ability to help you get qualified leads that match the project types and budgets you want.

If your goal is to grow your client base, home builder lead generation programs are worth it—you just need to find the right one! We suggest running the numbers to determine how much you’re willing to pay per lead to remain profitable. And remember, one lead can turn into two, three, six or ten if you make a great impression. Be sure to consider the lifetime value of a lead and their referrals when evaluating different lead providers. We recommend starting with Houzz Pro. With access to over 65 million homeowners, we have the connections to bring you quality builder leads (and even pre-screen them for you).

With a Houzz Pro membership complete with builder lead generation services, you’ll have access to solutions that help you find better clients:

• A premium profile on Houzz with a featured review, business standouts, a highlight video and more
• A custom-built business website optimized for SEO and responsive for all device types
• Targeted local advertising
• Quality lead generation
• Access to video consultations
• Live connections with pre-screened leads

When you sign on for Houzz Pro’s builder software, you’ll also get the following tools that help you win the projects you want:

• Professionally branded estimates
• A CRM that helps you stay organized
• Simple email marketing tools
• A 3D floor planner and  Life-sized Walkthrough features 
• Lightning fast takeoffs

We even help you manage projects with: 

• Project management and collaboration solutions
• Straightforward change orders
• A client dashboard and portal
• Real-time approval tracking and e-signatures
• Project profitability analytics

When it’s time to get paid, you’ll enjoy the convenience of:

• Online payment & invoicing tools
• Time and expense tracking
• Financial reports
• Integrations with Gmail, Zoom, QuickBooks Online and more

Subscribers of our builder lead generation services get the full support of our customer support team. We’re available via chat, email or phone to help ensure you’re getting the most out of Houzz Pro. As a Stevie Award Winner recognized for Innovation in Customer Support we’re confident we can help you through any challenge. Need help figuring out how to better optimize your Houzz Pro profile to stand out in the Find Pros directory? We’ve got your back. Need a tutorial of how to better target the project sizes and budgets you want most? We’ll make it happen!